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Europcar Cyprus chose Cocktail RM to pilot its Yield Management

"After having totally reviewed our operating system to use Wheels Car Rental, we have decided to move one step further in our optimization. Early 2016, we decided to implement the brand new revenue management system provided by WeYield, consulting car rental expert in Yield and Pricing."

Emmanuel Scuto
May 10, 2016

Europcar Cyprus is the franchisee of the international Europcar network, family-owned for decades by ASG Group in Larnaca. Their competitiveness and experience in the car rental leisure market on the island make Europcar Cyprus the market leader, running a 1000-car fleet.

After having totally reviewed our operating system to use Wheels Car Rental, we have decided to move one step further in our optimization. Early 2016, we decided to implement the brand new revenue management system provided by WeYield, consulting car rental expert in Yield and Pricing. Their solution was attractive to us because of their sole understanding of all dimensions of car rental optimization, mixing operation constraints with sales account management” said Savvas Spyrou, Managing Director of Europcar Cyprus-ASG Group.

Cocktail RM, fully interfaced with Wheels, is fed every night by all rental transactions (reservations, rental agreements, and invoices) as well as all fleet movements (current fleet status and future fleet infleeting/defleeting). The web app eliminates many manual processes, allowing more time for managers and analysts to develop a more anticipated and tactical understanding of their pricing and inventory controls.

Savvas Spyrou and his team are really dedicated to yield management and committed to pilot their activity in a very sophisticated way. They anticipate general business trends for their peak leisure period as well as adjust all decisions to the micro-market such as every single tour operator and broker. Cocktail RM delivers state-of-the-art web technology enabling all staff to remain connected with the company performance from anywhere at any time” said Emmanuel Scuto, CEO of WeYield.

 

About ASG Group

Honeywell Incentives is the trading name of the Destination Management Services activity of ASG Public Ltd. ASG Public Ltd is a publicly listed company in the Cyprus Stock Exchange, with various other activities in the fields of transport, tourism, and event management

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Emmanuel Scuto

Expert in Revenue Management and Pricing in the Car Rental industry for 20 years, I aim to share my optimization experience with our customers throughout the world. I am specialized in revenue maximization, pricing strategy, yield management, reporting based on AI.

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