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The article argues that the start of the dynamic year 2026 is the perfect strategic moment to upgrade yield management technology, especially in the complex car rental market.

A Transformation in Motion: The Power of Structured Revenue Management Coaching

According to a study of more than 300 hospitality professionals in the US, a Best-in-Class solution may be ideal for large operators, but an All-in-One solution would be more suitable for supporting growing organizations that do not have dedicated resources.

The Search Analysis feature provides a comprehensive tool for understanding user search patterns on your website anticipating demand trends for car rentals, and identifying missed opportunities.It tracks all the searches of potential customers even if they didn’t complete a booking. With seamless integration with Google Analytics, the feature enables you to analyze how users interact with your booking funnel, empowering data-driven decision-making for improved business outcomes.

The Revenue Management Conference, organized by WeYield in Berlin, serves as a pivotal gathering for professionals in the field. This event provides a platform for participants to share insights and experiences from various countries and continents, highlighting the global nature of revenue management practices.

Discover the last features released on the WeYield Apps. Downloadable Cancellation Report, improvement of the Target module, simplification of mappings: it has never been easier to manage your Revenue Management.

The automotive industry is fixated on the shift to electric, but there is a quieter, more technical revolution happening beneath the hood. As Software-Defined Vehicles (SDVs) move from niche to mainstream, car rental operators are no longer just managing hardware—they are managing rolling operating systems where data is the new currency.

Every customer touchpoint is a signal waiting to be decoded. In the car rental industry, the real revenue isn't just in the fleet—it’s in the unstructured data hidden within every phone call, chat, and email.

Ever feel like the car rental world is changing so fast you can barely keep up? You're not alone. If you're running an independent car rental company, or you're a franchisee wondering if your network is still the right partner, you need a clear-eyed strategy. Mark Richards, a Global Commercial Leader and franchise pro (and a long-time Europcar guy), laid out the essential questions at the Revenue Management Conference 2025 at ITB Berlin. Forget the sales brochures; this is about strategic survival and growth.