RM Tips and Strategy
RM Tips and Strategy

6 tips mastering your car rental revenue management strategy during 2023

Understand demand and optimize pricing using technology to save time and focus on the stragegy. But mostly, set a new mindset and learn how to transform the yield approach. Here are the six points to focus on.

Emmanuel Scuto
February 24, 2023

Here are six general pointers to keep in mind for car rental revenue management strategy:

  1. Understand demand patterns: analyze your historical data and market trends to understand when your rental cars are in high demand and when they are not. This will help you set prices that maximize revenue during peak periods and avoid overpricing during low-demand periods.
  2. Optimize pricing: Use dynamic pricing strategies to adjust your rental car prices based on demand fluctuations. This can help you maximize revenue by charging higher prices when demand is high and lower prices when demand is low.
  3. Utilize technology: Invest in revenue management software that can automate pricing adjustments and provide real-time data on demand and occupancy rates. This will allow you to make data-driven decisions and optimize your pricing strategy.
  4. Monitor your competition: Keep an eye on your competitors' pricing strategies and adjust your prices accordingly. This can help you stay competitive and attract more customers.
  5. Focus on customer experience: Offer exceptional customer service and experiences to differentiate yourself from competitors. This can include providing convenient pick-up and drop-off options, offering flexible rental policies, and providing quality vehicles that meet customers' needs.
  6. Learn how to unplug old habits of optimizing via competitor price matching only and allow time and attention to the staff to get access to new learning resources.

Let's meet in Berlin during upcoming ITB (7-9 March 2023) if you want to know more:

  • Emmanuel Scuto
  • Adrian Treacy
  • Christian Cadéré
  • Anne-Claire Levrault

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Emmanuel Scuto

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Expert in Revenue Management and Pricing in the Car Rental industry for 20 years, I aim to share my optimization experience with our customers throughout the world. I am specialized in revenue maximization, pricing strategy, yield management, reporting based on AI.

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