Honestly, if you walk through a tech trade show like ITB, everyone is shouting about AI. But having "AI" isn't a strategy. During our Revenue Management 2025 event, Markus Stumpe, Founder of Alyza, shared how to stop treating AI like a buzzword and start using it as a profit engine.
Your Data Silos are Costing You Money
We’ve all been there: pricing has its spreadsheets, marketing runs its own campaigns, and customer service is just trying to survive the morning rush. These are "data silos"—isolated islands where information goes to die. Markus notes that when AI projects fail, it’s usually not the tech; it's a culture that keeps data disconnected.
How AI Turns "Noise" into KPIs
Most car rental operators are sitting on a goldmine of audio recordings that just take up server space. Here is the thing: AI can now act as a 24/7 analyst for those interactions.
Here is how the transformation actually happens:
- Speech-to-Text: The AI transcribes every call, email, and chat into a searchable format.
- Contextual Analysis: Using Large Language Models (LLMs), the AI understands the reason for the contact and the customer's sentiment.
- Actionable KPIs: The "black box" of a phone call becomes a set of metrics like resolution rates and customer satisfaction scores.
Making the "Super-Agent" a Reality
A common fear is that AI means a cold, robotic experience. But the goal is a hybrid model. Let the AI handle the repetitive, "boring" tasks—like telling a customer where the drop-off point is—which can take up 30% of an agent's day.
By automating the routine stuff, you free up your team to be "super-agents" who focus on the emotional, high-value parts of the job. You know, actually providing the local travel inspiration that a bot can't fake.
Why This Matters for Your 2025 Strategy
If your AI detects a spike in customers asking for "itineraries in Marseille," that is a signal your pricing system needs to hear. This data allows you to:
- Identify Niche Markets: Spot trends before they show up in your booking reports.
- Personalize Marketing: Use CRM data to offer a customer exactly what they want based on their past conversations.
- Drive Efficiency: Realize a potential increase in revenue of up to 25% by optimizing processes through transparency.
At the end of the day, AI is just a tool, but in the hands of a data-driven car rental operator, it’s a competitive edge you can't afford to ignore.
Ready to turn your customer data into a revenue engine?
Book a meeting with the WeYield team today to see how we can help you navigate the 2025 landscape.
About the Speaker: Markus Stumpe
Markus Stumpe is the Founder and CEO of Alyza. He is an expert in AI-powered customer interaction analytics, helping businesses transform unstructured text and speech into clear, qualitative KPIs. With over 25 years of experience in the travel and technology sectors—including a long tenure at TUI—Markus specializes in driving operational efficiency through digital transformation
