Best car rental loyalty program for 2014: Hertz first for the second year in a row
For the second year in a row, Hertz’s Gold Plus won the 2014 award of best car rental reward and loyalty program in the Americas, Europe, Middle East/Asia/Pacific.
For the second year in a row, Hertz’s Gold Plus won the 2014 award of best car rental reward and loyalty program in the Americas, Europe, Middle East/Asia/Pacific.
For the survey, thousands of registered FlyerTalk subscribers were questioned to nominate their favorite travel rewards programs in four main categories: best overall rewards programs, best travel reward program benefit (Americas), best travel reward program benefit (Europe/Africa), and best travel reward program benefit (the Middle East/Asia/Oceania) including airline, hotel, and rental car programs, in addition to best specific program benefits.
Out of 10 car rental companies ranked, best rental car benefits again went to Hertz Gold Plus Rewards for giving members points toward free rentals or exchange for other programs, miles, or points. Then, Avis was listed second best in Europe and Middle East/Asia/Pacific, and third behind National in Americas.
European car rental leader, Europcar, was listed #5 in Europe behind Sixt (3rd) and National (4th).
Interesting point: Nissan rent-a-car, which is not a regular pure player, was ranked in the fourth position for Middle East/Asia/Pacific.
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I am CEO and founder of WeYield with 25 years of passion about revenue performance acceleration in the revenue management field (hotels, theme park, car rental), I created WeYield in 2012.I am here to help car rental operators who want to change in piloting their business with more agility and freedom while improving their performance. I like being able to participate in the transformation of the organizations. Working with WeYield's revenue managers and engineers gives me a lot of energy to create new features and approaches.