To keep an eye on the market, car rental companies put in place several processes, from the cheapest manual to full automatized real-time data collection. But what is the most efficient one?
Since the development of internet technology in the travel industry, tens of car rental suppliers are distributed by hundreds of sites from many sources. And prices are changing every day. To keep an eye on the market, car rental companies put in place several processes, from the cheapest manual to full automatized real-time data collection. But what is the most efficient one?
At WeYield, yield management expert in car rental, we concentrate only on process #3. In 2013, we launched Rateshaker rate shop analyzer to bring the missing element in the market watch: automatic car mapping and graphical analytics. In car rental, like in any other industry, comparing apples with apples is essential. Car rental suppliers use neither the same fleet nor the same car category coding in the same way. And every year, a car manufacturer produces a new (or more) car model which does not help!
Piloting the yield of our clients on a daily basis, we developed a web application for our own internal use at first. Then, we figured out that Rateshaker could save a lot of time to many car rental operators around the world, says Emmanuel Scuto, CEO of WeYield.
First, Rateshaker aims to reduce car mapping to a minimum of few minutes every day or every week. With its IA (Intelligence Artificial) built-in module, Rateshaker can digest any car descriptions and assign them to the appropriate car category set by the client. As this task is performed in the back-end, the business analyst gets an alert when it is done and the data are ready to be analyzed.
We want the yield manager to get rid of data collection and concentrate on analysis and actions
With more than 50 clients around the world, serving all international brands as well as local operators, WeYield is proud to bring added value to the analytical process to improve the company’s bottom line.
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