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Alienor Izri - Revenue Consultant & CSM at WeYield

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Alienor Izri
CSM at WeYield

Episode description

Welcome to another episode of our podcast, hosted by Emmanuel Scuto, the CEO and founder of WeYield, the leading revenue management company specializing in the car rental industry.
In this captivating episode, Emmanuel engages in a stimulating conversation with Alienor Izri, a renowned revenue management consultant in the car rental industry. Based in New Zealand, Alienor brings a wealth of experience and expertise, having been immersed in the realm of car rental optimization since 2015.

Alienor's journey is as fascinating as it is diverse, blending a scientific academic background with a creative passion for various artistic endeavors such as theater and photography. Her relocation to New Zealand marked the beginning of a transformative chapter, as she ventured into the world of car rental with Easy Car Rental.

Throughout the episode, Alienor references her journey with reverence and authenticity, providing a unique perspective on the intersection of creativity, academia, and industry expertise within the car rental landscape.

Don't miss out on this insightful conversation that offers a glimpse into the transformative journey of a revenue management trailblazer in the car rental industry.

📌 Here's a glimpse into the enriching discussion:

  • Introduction of Alienor (0:00:00 to 0:07:50): Emmanuel provides an overview of Alienor's background, tracing her journey from her roots in mathematics to her foray into the car rental industry.
  • Transition to Dynamic Pricing (0:07:50 to 0:11:00): Alienor shares her experience of transitioning Easy Car Rental from static to dynamic pricing, a pivotal moment that revolutionized the company's approach to revenue management.
  • Impact on Company Performance (0:11:00 to 0:17:55): Insights into the tangible results and performance enhancements achieved through the implementation of dynamic pricing strategies.
  • System Upgrades for Scale (0:17:55 to 0:28:35): The evolution of pricing systems to meet the demands of scaling operations, moving beyond Excel-based solutions to more sophisticated platforms.
  • Internal Communication Dynamics (0:28:35 to 0:38:20): The importance of fostering effective communication channels across departments to facilitate alignment and synergy within the organization.
  • Transition to International Brand (0:38:20 to 0:43:35): Alienor reflects on the transition from an independent car rental company to a prominent international brand, navigating the complexities and opportunities inherent in such a transformation.
  • Balancing Work and Freedom (0:43:35 to 1:00:40): A profound exploration of Alienor's personal philosophy and her deliberate choices to reconcile professional commitments with a pursuit of personal freedom.
  • Words of Wisdom (1:00:40 to 1:21:40): Alienor shares invaluable advice gleaned from her experiences, offering insights and reflections that resonate with aspiring professionals.

🚀 References:

  • As a bonus, Alienor recommends the book "The Alchemist" by Paulo Coelho for listeners seeking further inspiration and enlightenment.
  • For those interested in exploring the tools and platforms mentioned in the episode, references are provided to Cars+ by Thermeon, Wheels by Wheelsys, MarginFuel, and of course, WeYield.

To connect with Alienor and explore her photography work, you can find her on Instagram @alienorphotonz.

Alienor Izri
CSM at WeYield

Meet our guest

Alienor Izri

CSM at WeYield

Alienor Izri is a seasoned business advisor and marketing & revenue specialist with over two decades of experience, primarily focused on the car rental industry. She has held various strategic roles including Customer Success Manager at WeYield, Revenue Management Consultant, and Head of Revenue at Ezi Car Rental New Zealand, where she pioneered significant advancements in pricing strategies and revenue optimization.

Emmanuel Scuto
CEO of WeYield & Podcaster

🎙️ As the host of The Revenue Machine podcast, I am passionate about transforming the car rental industry through Yield, Revenue Management, and new technologies. Entrepreneur since 2007, I founded WeYield to empower and, more importantly, to provide greater freedom to all entrepreneurs and professionals in the Mobility sector.

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