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Shady Younis - Co-CEO at Advanced Cars

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Shady Younis
Co-CEO at Co-CEO at Advanced Car Rental

Episode description

Welcome to another episode of our podcast, hosted by Emmanuel Scuto, the CEO and founder of WeYield, the leading revenue management company specializing in the car rental industry.
In this episode, Emmanuel engages with Shady Younis, Director of Sales and Marketing for Advanced Cars in Lebanon. Discover how Shady's scuba diving certification has profoundly influenced his learning and leadership approach, contributing to Advanced Car’s unique blend of revenue management, sales, and marketing strategies.

Background of Advanced Cars:

Founded in the aftermath of the "9/11" events, Advanced Cars started as a Datsun dealership in Beirut and has evolved into a leading independent car rental service across Lebanon. From its inception, Advanced Cars adopted a hospitality-oriented approach akin to a 5-star hotel, offering amenities and personalized services that helped cultivate a strong word-of-mouth reputation, making up 40% of total rentals.

Operational Growth and Challenges:

Starting with just 30 cars, Advanced Cars has expanded to a fleet of 1400 in 15 years, with significant growth driven by NGO contracts amid Lebanon’s humanitarian crises. Shady navigated the company through various challenges, including seasonal fluctuations and political instability, by strategically shifting from retail to corporate-focused services.

Employee Engagement and Customer Satisfaction:

Shady champions intensive staff involvement in customer service through corporate workshops and satisfaction surveys, ensuring high service standards. His teaching methodology in scuba diving has been mirrored in his management practices, emphasizing that deep understanding comes from dedication and attention.

Social Responsibility:

Advanced Cars is committed to social responsibility, demonstrated through initiatives such as offering free rentals to nurses during the COVID-19 pandemic and providing support following the Beirut harbor explosion. These efforts underscore the company’s role in community support and safety.

📌 Here's a glimpse into the enriching discussion:

  • 0:00:00 to 0:06:00 Introduction of Shady Younis
  • 0:06:00 to 0:20:50 The begining of Advanced Cars with 5* hotel service standard
  • 0:29:10 to 0:34:00 Engagement to improve the quality with the staff
  • 0:38:00 to 1:00:30 How did Shady learn about Yield Management?
  • 1:00:30 to 1:12:10 Can scuba diving influence the business change approach?
  • 1:12:10 to 1:18:40 Business values to go beyond customer satisfaction
  • 1:18:40 to 1:23:40 Read, read and read to continue to learn
  • 1:23:40 to the end conclusion

🚀 References

  • Jamil Assemaani
  • Jimpisoft car rental software RentWay
  • "Big Data: A Revolution That Will Transform How We Live, Work and Think" from Viktor Mayer-Schnberger and Kenneth Cukier
Shady Younis
Co-CEO at Co-CEO at Advanced Car Rental

Meet our guest

Shady Younis

Co-CEO at Co-CEO at Advanced Car Rental

Shady Younis is the Co-CEO and a driving force behind Advanced Car Rental in Lebanon, where he leverages over two decades of experience to enhance customer satisfaction and foster strong partnerships with major companies and NGOs. Under his leadership, the company has committed to sustainability through initiatives like The Carbon Free Journey, planting 30,000 trees to offset carbon emissions, while also prioritizing social contributions such as defensive driving courses in collaboration with local NGO, Kunhadi.

Emmanuel Scuto
CEO of WeYield & Podcaster

🎙️ As the host of The Revenue Machine podcast, I am passionate about transforming the car rental industry through Yield, Revenue Management, and new technologies. Entrepreneur since 2007, I founded WeYield to empower and, more importantly, to provide greater freedom to all entrepreneurs and professionals in the Mobility sector.

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