Loic Certain, train RM is a real complex topic
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Episode description
Loïc Certain, an expert in revenue management, shares his journey from hospitality to rail transport, highlighting his passion for data and process optimization.
Starting with a background in economics and hotel management, Loïc quickly moved into revenue management, automating alerts and reports for hotel directors.
His transition to SNCF marked a shift to a highly analytical and process-driven environment, where he led pricing and competitive intelligence during the opening of rail competition in France.
Loïc emphasizes the importance of context in interpreting data and making decisions, and advocates for continuous learning and curiosity. His approach is both pragmatic and innovative, focusing on actionable insights and challenging industry beliefs.
Chapter
00:00:00 Technical setup and music introduction
00:04:30 Loïc’s background and entry into revenue management
00:12:00 Early automation and alert systems in hospitality
00:18:00 Importance of context in data interpretation
00:22:00 Transition to SNCF and pricing responsibilities
00:29:00 Challenges of pricing in rail and segment constraints
00:38:00 Public perception and media criticism of SNCF pricing
00:45:00 Regulatory constraints and competition in rail
00:52:00 Capacity management and post-Covid adjustments
01:00:00 Continuous learning, curiosity, and personal reflections
References
Carthage by Irene Vallejo
Les groseilles de Novembre by Andrus Kivirähk
Musics
Poldoore Morning Glory
Indira Paganotto - Arte Como Amante
Meet our guests
Loic Certain
Loic helps companies increase their revenue management and pricing maturity, improve their tools, and maximize revenue while gaining autonomy. His role is to transform complex challenges into concrete, actionable, and sustainable solutions.
He focuses on structuring revenue management functions, ensuring data reliability, and extracting real value—without off-the-shelf solutions, misunderstood tools, or consultants lacking ROI. His approach delivers rapid impact, tailored solutions, and genuine skill development for teams.
Emmanuel Scuto
CEO of WeYield & Podcaster
🎙️ As the host of The Revenue Machine podcast, I am passionate about transforming the car rental industry through Yield, Revenue Management, and new technologies. Entrepreneur since 2007, I founded WeYield to empower and, more importantly, to provide greater freedom to all entrepreneurs and professionals in the Mobility sector.
