Welcome to another episode of our podcast, hosted by Emmanuel Scuto, the CEO and founder of WeYield, the leading revenue management company specializing in the car rental industry.
In this episode, we explore the world of pricing management with Elise Ripoche, founder of J'Affiche Complet, an initiative aimed at helping vacation rental owners optimize their pricing grid and distribution. With 20 years of experience in revenue optimization gained at Club Med, Louvre Hotels, and in the media sector, Elise applies her skills to real estate before embarking on this innovative project.
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Key points of this episode:

• Elise's journey: Discovering yield management techniques in various sectors before applying these methods to vacation rentals.
• Challenges of yield management: Identifying two main human obstacles—some owners' reluctance to delegate this task to an expert and others' perception of a loss of responsibility.
• Importance of shared vision: The need to clarify overall goals and understand the expectations of all stakeholders to align strategies.

Characteristics of a good Revenue Manager:

• Communication skills: Able to evangelize revenue management concepts both internally and externally.
• Change management capability: A pedagogical approach necessary to lead change.
• Results-oriented: Focus on the quality of achieved results.
• Numerical aptitude: Excellent command of Excel and rigor in data processing.
• Critical thinking: Ability to question established practices to innovate.
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Join us to discover how Elise Ripoche transforms the traditional approach to revenue management to maximize efficiency and innovation in the vacation rental sector.

📌 Here's a glimpse into the enriching discussion:

• 00:00:00 Introduction of Elise Ripoche
• 00:07:35 Early days in optimizing the purchase of advertising space and in the hospitality industry
• 00:28:20 What makes a good revenue manager? How to address remote work?
• 00:43:50 The "why" of J'Affiche Complet and the approach to pricing in life projects
• 00:54:00 The "how" of J'Affiche Complet and taking risks with vacation rental appointments
• 01:05:45 How to popularize Revenue Management?
• 01:17:15 Human support with an expert and peer training
• 01:23:55 Team feedback and masterminds for continuous improvement