Welcome to another episode of our podcast, hosted by Emmanuel Scuto, the CEO and founder of WeYield, the leading revenue management company specializing in the car rental industry.
In this episode, we explore the challenges and innovations of flexible pricing management with Guillaume Géry, an expert who, since 2000, has transformed fixed pricing into dynamic yield management for the car rental industry. By considering demand variations and seasonality, Guillaume has rethought his companies' organization to maximize revenue and optimize operations.

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Key Points of This Episode:

• Transition to Yield Management: Guillaume explains how he successfully made this transition, emphasizing the importance of supporting employees and integrating efficient information systems to foster innovation.
• Costs and Benefits: While implementing yield management incurs initial costs, the long-term benefits, both financial and in terms of employee skills, are substantial.
• Human-Machine Balance: The importance of finding a balance between human intervention and automation, allowing machines to handle executive tasks while preserving the strategic role of humans.
• Qualities of a Good Yield Manager: The ability to take the necessary time to understand the issues, adjust strategies, and the need for strong determination and a proactive mindset to excel in this field.

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Join us to discover how Guillaume Géry has shaped the landscape of yield management in car rentals, turning challenges into opportunities for more efficient and profitable management.

📌 Here's a glimpse into the enriching discussion:

• 00:00:00 Introduction of Guillaume Géry
• 00:15:35 Access to data and new mindsets: the beginnings of yield management
• 00:28:20 Yield management: financial gains and new skills
• 00:40:54 Be lazy and let the machine work
• 00:57:08 The profile of a good revenue manager
• 01:10:03 How to continue learning?
• 01:19:15 Guillaume's advice to his past self