Market Trends

Car Rental Market Trends under Coronavirus Covid19 – 4th edition, from 15th April to 30th of April 2020

Emmanuel Scuto
May 11, 2020
In these difficult times for the tourism industry in general and for the car rental industry, WeYield has decided to aggregate anonymized data from the various clients we have per geographical zone.

The goal is to share some key performance indicators for the months of July and August 2020 from our WeYield Apps. In this fourth edition, we compared the indicators between two reference dates (15th April versus 30th April).

These data have no statistical mean due to limited set of companies but more to step back and enlarge the perspective to other areas on the planet. Hope this helps.

Take care.

RPD has increased since Mid April, despite more cancellations.

No significant changes in RPD/Fleet or Util since Mid April.

Data indicates huge defleeting in 2nd half of April, coupled with slight rises in RPD.

More defleeting/capacity reductions than seen in Europe as a whole, unfortunately it looks like RPD is also dropping in August, perhaps as people have lost their nerve.

We see a huge drop in days booked indicating cancellations still continue to come in, despite lockdown starting to reduce. RPD however is up by 12% in both months, as prices are held high.

The Caribbean data indicates very little change in capacity, days booked or RPD since mid April. Clients are waiting to see what happens with their inbound markets before making rash decisions.

Published by
Linkedin logo
Emmanuel Scuto
May 11, 2020

I am CEO and founder of WeYield with 25 years of passion about revenue performance acceleration in the revenue management field (hotels, theme park, car rental), I created WeYield in 2012.I am here to help car rental operators who want to change in piloting their business with more agility and freedom while improving their performance. I like being able to participate in the transformation of the organizations. Working with WeYield's revenue managers and engineers gives me a lot of energy to create new features and approaches.

Our readers also liked

MAIL LIST

Newsletter

Subscribe to our newsletter and be the first to receive the most relevant information and best practices on revenue management.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.