Market Trends

Car Rental Market Trends under Coronavirus Covid19 – 5th edition, from 30th April to 15th of May 2020

Emmanuel Scuto
May 19, 2020
In these difficult times for the tourism industry in general and for the car rental industry, WeYield has decided to aggregate anonymized data from the various clients we have per geographical zone.

The goal is to share some key performance indicators for the months of July and August 2020 from our WeYield Apps. In this fourth edition, we compared the indicators between two reference dates (30th April versus 15th May).

These data have no statistical mean due to limited set of companies but more to step back and enlarge the perspective to other areas on the planet. Hope this helps.

Take care.

The number of Days is increasing now for Summer, that is a good news for the area !
The impact is also positive in terms of Revenue and Utilization.

The business is starting to improve in August in Days and Revenue with an increase of +1% compared to the last 15 days. The situation in July still weak with an increase of cancellations.

Days are increasing in a good way for July and August ! Mid-term and the pricing decrease explain the lower RPD.

The situation in Days is not improving since the 15 past days : -1% for July and August.
Partial lockdown lift may encourage clients to book and improve similar to the rest of Europe in the coming weeks.

Days are booming due to the mid term activity particularly, that explains in part the RPD decrease.
Utilization is encouraging with the best performance in our study for Summer.

Days continue to increase like in the study of last week, despite of a decrease in RPD.
Utilization is improving, it is encouraging for the area !

Published by
Emmanuel Scuto
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I am CEO and founder of WeYield with 25 years of passion about revenue performance acceleration in the revenue management field (hotels, theme park, car rental), I created WeYield in 2012.I am here to help car rental operators who want to change in piloting their business with more agility and freedom while improving their performance. I like being able to participate in the transformation of the organizations. Working with WeYield's revenue managers and engineers gives me a lot of energy to create new features and approaches.

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