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Marcos Del Cid - Managing Director at Niza Cars

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Marcos del Cid
Manager at Niza Cars

Episode description

Welcome to another episode of our podcast, hosted by Emmanuel Scuto, the CEO and founder of WeYield, the leading revenue management company specializing in the car rental industry.
In this enlightening episode, Emmanuel engages in a captivating conversation with Marcos del Cid, Managing Director of Niza Cars in Spain. Niza Cars, originally based in Malaga and expanding to Barcelona in 2019, stands out as an independent car rental company with a rich history dating back to the 1960s when it was founded by Marcos' father.

Marcos shares the remarkable journey of Niza Cars, from its humble beginnings to its growth into a local powerhouse and subsequent challenges faced during the internet revolution, leading to bankruptcy in 2014. However, under the stewardship of Moventia, a prominent mobile group in Barcelona, Niza Cars underwent a revival, leveraging its direct channels and innovative marketing strategies to connect with consumers and regain its footing in the market.

A key highlight of Niza's success story has been its pioneering inclusive product, "pay what you get," which emphasizes transparency and clarity for customers, transcending the mere transactional nature of pricing to focus on value and customer satisfaction.

Furthermore, Marcos delves into the evolution of revenue management (RM) at Niza Cars, emphasizing its pivotal role in optimizing operations beyond mere price monitoring. From demand forecasting to pricing pace and macro demand analysis using tools like Air Analytics, RM has become integral to Niza's strategy for profitability and sustainable growth.

But perhaps most inspiring is Marcos' profound appreciation for his team, recognizing every individual's contribution, from car cleaners to rental agents, in driving the company's success. His humble acknowledgment underscores the importance of fostering a cohesive and supportive work environment.

Away from the boardroom, Marcos shares his passion for golf, drawing parallels between the strategic challenges of the sport and the intricacies of running a successful business. His advice to listen more to his father and prioritize self-care resonates deeply, highlighting the importance of continuous learning and personal growth.

Join us as we embark on this insightful journey with Marcos del Cid, exploring the triumphs, challenges, and invaluable lessons learned along the way. For more information about Niza Cars and their innovative products, visit

📌 Here's a glimpse into the enriching discussion:

  • 0:00:00 to 0:04:35 Introduction of Marcos del Cid
  • 0:04:35 to 0:09:50 Story of Niza Cars starting the 1960's with cars and coaches
  • 0:09:50 to 0:16:30 Strong growth from 1995 to 2014 facing internet revolution
  • 0:16:30 to 0:21:45 Niza fell into bankrupcy until 2018
  • 0:21:45 to 0:35:45 Technology to develop Niza's direct channels, transpartent pricing
  • 0:35:45 to 0:45:00 Revenue Management project changed the way Niza is optimizing in 2021
  • 0:45:00 to 0:52:00 All staff is crucial for the success of the company from the cleaner to the clerk
  • 0:52:00 to 1:02:00 Similarities between playing golf and driving business
  • 1:02:00 to 1:11:40 How does Marcos keep learning to progress and become better in life?
  • 1:11:40 till end Conclusion

🚀 References:

Marcos del Cid
Manager at Niza Cars

Meet our guest

Marcos del Cid

Manager at Niza Cars

Marcos del Cid Abelló is the Manager at Niza Cars (Rent a Car) in Andalucía, Spain, with over two decades of experience in the car rental industry, including roles in reception, purchasing, and administrative and commercial team management. He has enhanced his expertise with an MBA from Instituto Internacional San Telmo and further education in sales and digital transformation, underscoring his commitment to leading in a dynamic business environment.

Emmanuel Scuto
CEO of WeYield & Podcaster

🎙️ As the host of The Revenue Machine podcast, I am passionate about transforming the car rental industry through Yield, Revenue Management, and new technologies. Entrepreneur since 2007, I founded WeYield to empower and, more importantly, to provide greater freedom to all entrepreneurs and professionals in the Mobility sector.

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